Adobe Bets It Isn’t Big-Enough Tech

For once, Adobe can be grateful it isn’t Microsoft.

The Silicon Valley pioneer behind well-known products like Photoshop, Illustrator and the ubiquitous PDF format has long lived in the shadow of some of its much larger software peers of a similar age. But Adobe is no runt: Projected revenue of a little over $20 billion for the next fiscal year ranks the company 10th on the S&P 500 Software & Services Group. And Adobe’s highly successful transition to a subscription-based business model has made it the largest company on the BVP Nasdaq Emerging Cloud Index by market capitalization, outranking even Salesforce.

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