China’s EV Brands Could Hit Speed Bumps in Europe

A wave of Chinese car brands is about to wash up in Europe in one of the first big tests of Western appetite for advanced technology from the country. Getting buy-in from both consumers and politicians could take a while.

On Wednesday, China’s electric-vehicle star BYD gave crucial details of the full-scale European launch it has planned for this fall, notably pricing: Its new compact sport-utility vehicle, the Atto 3, will have a base price of €38,000, equivalent to roughly $36,000, before any country-specific subsidies. This will make it among the most affordable products in a benchmark EV category that also includes Volkswagen’s ID4 and Tesla’s Model Y.

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