Netflix Ad Plan May Be Just Good Enough

In weaving together its first entry into advertising, Netflix may have threaded the needle just right. 

Since announcing its intentions to launch an ad-supported tier six months ago, Netflix has sparked a constant debate among investors about whether such a move would attract new customers, thus reigniting subscriber growth that has stagnated this year, or simply cause existing ones to trade down and save a few bucks. The jury is still out on that question: the new plan announced Thursday will launch in 12 markets on Nov. 3, which means the company’s fourth-quarter report in late January will be the first chance to see how its subscribers are responding. 

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